Marketing Manger for Children book division at Penguin Inida

Designation	Manager Marketing – Children Segment	Department		Marketing
Location	Delhi	Brand Remit		Penguin Books
Reports to	VP Marketing	Current Level / Grade		M
Job Purpose
Key Accountabilities/Responsibilities
Formulating all above the line & below the line activities, short term and long-term budgets and developing business plans for the achievement of these goals Managing entire publicity and promotional operations with a view to achieve business objectives for a specific title and ensure top line and bottom line profitability Generating leads and capitalising on corporate sponsorships / partnerships and update the management about performance and facilitate the decision making process Conceptualising and creating marketing collaterals in line to extend brand awareness and increase visibility  for specific titles amongst target audiences Promotion of specific brands through special events Tracking competitors position in the market, pricing, discounts, promotions and product information through primary and secondary data collection points and preparing quarterly reports Planning & implementing internal and external communications to all tiers of management and external vendors Maintaining relationships with key media organizations to generate coverage for books through reviews, author interviews, event coverage etc. Ensuring continuous interaction with the customer to make sure that area of concern can be worked upon for improved service levels and implementing customer retention programme through various schemes.
Key KPIs          (where relevant)			Key Relationships
Manage publicity and promotions plans for authors and books as decided, and maintain a progress flow on all plans Manage print marketing for specified books, and also coordinate with dispatch for timely and error-free delivery of the same Liaise with media to ensure regular and high coverage for books and authors Coordinating with internal and external teams to ensure smooth planning and execution of events and author tours Regular and timely liaising with authors for promotion and publicity plans, queries, and for coordination with the media			Head Marketing Marketing Team
Knowledge & Skills
Graduate / MBA in Marketing Minimum 5 years of experience in Publishing / Relevant sector  Excellent communication Skills Creative  Ability to work on one’s own initiative Should have excellent contacts with agencies. .			Desirable
Dimensions

Copy Editor ar Penguin Books India

Designation	Copy Editor – Puffin Books	Department		Editorial
Location	New Delhi	Brand   Remit		Penguin Books India
Reports to	Chief Copy Editor	Current Level / Grade		M
Job Purpose	To see a book through from ms stage to CRC handover, maintaining the highest quality editorial standards and ensuring it is error-free
Key Account-abilities /Responsibilities
Personally edit or oversee and provide in-house support for puffin titles, liaising with authors/freelance editors/ indexers/proofreaders/typesetters/designers as and when required Maintain the highest quality editorial standards and deliver zero-defect, error-free, well-designed, comprehensively edited CRCs for all these titles Plan and hand over all these titles as per the publishing schedule Assist the CCE in the smooth running of the copy editorial department by performing duties as assigned Assist the backlist programme by keeping track of titles coming up for reprint and providing correction pages as and when required Participate in the backlist ideating meeting with sales and marketing and circulate minutes
Key KPIs			Key Relationships
To provide in-house support or proof read at least another 6 titles a year To be responsible for delivering zero-deffect, error-free, well-designed and comprehensively edited CRCs To be responsible for planning and handling over all these titles as per the schedule To assist the backlist publisher To assess and pass on unsolicited mss to commissioning editors or Editorial Coordinator for further action.			Production Typesetters Proofreaders  Design  Sales
Knowledge & Skills
Master’s degree in the humanities/social sciences Three to five years’ experience in children book publishing and/or allied fields Excellent command over the English language. Ability to work on own initiative			Desirable
Dimensions