Marketing Manger for Children book division at Penguin Inida

Designation	Manager Marketing – Children Segment	Department		Marketing
Location	Delhi	Brand Remit		Penguin Books
Reports to	VP Marketing	Current Level / Grade		M
Job Purpose
Key Accountabilities/Responsibilities
Formulating all above the line & below the line activities, short term and long-term budgets and developing business plans for the achievement of these goals Managing entire publicity and promotional operations with a view to achieve business objectives for a specific title and ensure top line and bottom line profitability Generating leads and capitalising on corporate sponsorships / partnerships and update the management about performance and facilitate the decision making process Conceptualising and creating marketing collaterals in line to extend brand awareness and increase visibility  for specific titles amongst target audiences Promotion of specific brands through special events Tracking competitors position in the market, pricing, discounts, promotions and product information through primary and secondary data collection points and preparing quarterly reports Planning & implementing internal and external communications to all tiers of management and external vendors Maintaining relationships with key media organizations to generate coverage for books through reviews, author interviews, event coverage etc. Ensuring continuous interaction with the customer to make sure that area of concern can be worked upon for improved service levels and implementing customer retention programme through various schemes.
Key KPIs          (where relevant)			Key Relationships
Manage publicity and promotions plans for authors and books as decided, and maintain a progress flow on all plans Manage print marketing for specified books, and also coordinate with dispatch for timely and error-free delivery of the same Liaise with media to ensure regular and high coverage for books and authors Coordinating with internal and external teams to ensure smooth planning and execution of events and author tours Regular and timely liaising with authors for promotion and publicity plans, queries, and for coordination with the media			Head Marketing Marketing Team
Knowledge & Skills
Graduate / MBA in Marketing Minimum 5 years of experience in Publishing / Relevant sector  Excellent communication Skills Creative  Ability to work on one’s own initiative Should have excellent contacts with agencies. .			Desirable
Dimensions